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WhatsApp remains the highest-engagement channel available to Indian businesses — open rates routinely beat email and SMS by a wide margin. But customers have also gotten better at tuning out generic blasts. Here's what's actually working for the businesses running campaigns through our platform.
Segmentation beats volume
Sending the same offer to your entire contact list is the fastest way to get blocked. Segmenting by purchase history, location, or engagement level consistently outperforms broad blasts — even at a fraction of the recipient count.
Templates need to read like a message, not an ad
The campaigns with the best response rates are short, personalised, and give the recipient a clear single action — not a wall of product images. "Hi Raj, your favourite kurta is back in stock" outperforms a five-image catalogue every time.
Auto-reply bots handle the predictable questions
Order status, store timings, and return policy make up the bulk of inbound replies after a campaign. Automating just those frees up your team to handle the conversations that actually need a human — usually the ones closest to a sale.
Timing and frequency matter more than creative
Businesses that cap campaigns to festive periods and genuine restocks see far better long-term response rates than those messaging weekly. Respecting the channel keeps it effective.
Sunrise Retail Chain applied exactly this approach for their festive campaigns — segmented lists, short templates, and an auto-reply bot for order queries — and saw a 38% response rate against a list of 5,000+ customers.